The importance of printed materials in a growing business cannot be understated.  They can gain you exposure to prospective customers, share information about what your business provides and help to keep you relevant and well-known in your community

This video explains how to use printed materials for your small business:

If you want to market your business, there are many different ways to do it with printed materials.  Business cards are most important and will be your currency in your future interactions with clients.  In addition, having posters, banners, flyers, postcards, menus and newsletters are all great ways to advertise your business.

If you offer a host of goods and services, printing menus can be very helpful for your potential customers.  They can learn more about you and your business and what you can provide for them, now and in the future.

Lastly, sending a newsletter or a postcard can keep customers engaged with your business. Sharing information that’s important to you can show you are passionate about what you do, and keep your business name fresh in customers’ minds.

In this ever-evolving digital world, printed materials will always be a necessary component towards building a successful business.  At SCORE, we can teach you how to use these materials effectively to grow your business.

Solopreneur Series: The Value of Printed Materials